JoseSir Bobby’s Breakthrough Online Charity Auction is officially underway in a bid to raise £1million and the latest item is a money-can’t-buy experience with Manchester United.

The latest item has already had over 20 bids and will see two guests enjoy hospitality in the Premier Lounge, a four course meal and access to a Manchester United match of their choice.

Manchester United join an impressive list of sporting stars, celebrities and leading businesses who have donated to the auction including Jose Mourinho, Andre Villas-Boas, Graeme Swann, Kieron Dyer, Bill Nighy, Piers Morgan and Amanda Holden.

In 2011, Sir Bobby’s Breakthrough Online Charity Auction brought you Mourinho’s FIFA Ballon d’Or 2010 World Coach of the Year Trophy.

This year, the online auction has upped the ante – with the world famous Fifa Ballon d’Or joining the growing list of money-can’t-buy experiences.

The ceremony recognises the best player and manager of 2013 as voted by international journalists, coaches and players. Attended by football’s biggest names, this is the ultimate football fan experience and an opportunity to mingle with Sir Bobby’s peers and protégés.

Joseph Blatter, FIFA President reflects on the former England manager “I have always held Sir Bobby Robson in very high esteem. In 2009 we presented the FIFA Fair Play Award to his widow, Lady Elsie in memory of Sir Bobby, a man who represented all the good qualities of football.”

More items will be announced every day as the auction continues, with latest items including a VIP Bayern Munich Experience with a presentation by Josep ‘Pep’ Guardiola, a table in the Blue Riband on Ladies Day at Ascot and a one-off experience to accompany Kieron Dyer as his personal guest to watch Real Madrid play Barcelona.

Mark Robson, Sir Bobby’s son, comments, “The online auction is a fantastic way to help us continue the work my father started and raise crucial funds for cancer charities. We are overwhelmed by the generous donation from FIFA. I urge people, clubs and companies to consider donating, however big or small, and bidding to help us reach our £1million target.”

Other amazing sports prizes include two tickets for a FC Barcelona home match at Camp Nou, a day at Derby County Football Club in the Toyota Suite, access for two lucky teams to play at the famous Essex Cricket Ground, a fantastic chance for two to attend an England Senior Men’s football team training session ahead of an England home international fixture in 2014 and a Tottenham Hotspur experience including lunch with Manager, Andre Villas-Boas.

Gina Long, the auction founder, said “It is so exciting to launch the Sir Bobby’s Breakthrough Online Charity Auction with this incredible item from FIFA. I encourage everyone to head to the website and register to bid as an item like this is bound to be a favourite with football fans! Not into football? Check out our other auction items, there is literally something for everyone!”

Running from 10 – 27 October, Sir Bobby’s Breakthrough will raise crucial funds for the Sir Bobby Robson Foundation, Breakthrough Breast Cancer and cancer services within two Suffolk Hospitals.

Proudly backed by headline supporter BT Sport, Sir Bobby’s Breakthrough auction items for 2013 include tickets to the JLS goodbye concert, lunch with Bill Nighy, flights, accommodation and tickets to see the Real Madrid v Barcelona game in the Bernabeu Stadium as Kieron Dyer’s special guest, a VIP trip to next year’s F1 in Monaco by private ‘Eclipse’ jet, incredible sporting art from Ben Mosley, a week sailing on a luxury catamaran ‘Akasha’, a one-on-one personal bowling tuition with England cricketer Graeme Swann at Lords, Paul Gascoigne’s England shirt from a pre-Italia ‘90 training game, the opportunity to have a team play a six-a-side tournament at St. George’s Park in 2014 and a week-long stay at The Brewers House in Southwold donated by Adnams.

The auction is now live– to bid go towww.sirbobbysbreakthrough.comand click the ‘Regsiter to Bid’ button.

*Visit for full terms and conditions. Accommodation and flights not included.