The Widnes Vikings ‘Tackling Cancer… #ImOnIt’ campaign has received a number of high profile endorsements from the likes of rugby league Legends Jonathan Davies and Kevin Sinfield to football icons Kevin Keegan, Alan Shearer and Gary Lineker.

IMG_0378However, the Vikings have welcomed the most important endorsement of all as the campaign has received the backing of Lady Elsie Robson.

Lady Elsie, widow of the late Sir Bobby Robson admits that she is touched by the support that her husband’s foundation has received from Widnes Vikings saying:

“This is a wonderful campaign and it’s very kind of Widnes Vikings to think of us again this year.

“Every team relies on its fans and it’s very fitting that the names of so many Vikings’ supporters will be on the player’s shirts in May.

“And I know it’s not just Widnes fans who have joined this campaign and made it such a great success.

“Every single person or company who has made a donation to be on the shirt is helping us continue the work of Bob’s Foundation and we’re very grateful.

Lady Elsie and her three sons, Paul, Andrew and Mark, spend much of their time ensuring the ongoing success of the charity Sir Bobby began in 2008.

v-19More than £9 million has been raised in that time and the money is helping find more effective ways to detect and treat cancer and is of international importance.

Lady Elsie expressed her excitement at seeing the Vikings take to the field at Magic Weekend wearing their black and white shirt in support of the Foundation and also believes it may be a lucky omen on the day:

“I hope the shirts bring Widnes Vikings good luck for their game at St James’ and I look forward to seeing both the players and fans wearing them.”

The deadline to donate to the ‘Tackling Cancer… #ImOnIt’ appeal and have your name in the fabric of this special garment is Monday 29th February.

Donations can be made at and you can now also pre-order a Magic Weekend shirt here: